Eben Pagan, Founder of The Altitude Training Program, www.getaltitude.com, reveals three mindsets for making money and talks about specific marketing methods he has used to grow his own company.

1. Learn how to Create Value for people

2. Learn how To get the short end of the stick
Even in third world countries people would rather prevent you from getting $80 if they only get $20.
Learn to give away free material and people will come back for more!




3. Don't keep your best ideas secret
Give away your best ideas - this creates viral marketing and people will come back for more.

4. Move the free line
Begin with free information, entry level products and high end products. After a while issue some of your middle products freely while creating new specialised high valuenew products for your regular customers.



5. choose A Memorable Name
The most well known brand name is Coca-Cola. Why?
within our brains there is a process called the phonological loop. This is the part of the brain that repeats the last few words we hear over in our head. its why a kid who is not listening to you can repeat your last few words.
Prases that use alliteration(the first part of the word is repeated) and rhyming (the last part of a word is repeated) are remembered more readily in the phonological loop.

Coca-Cola ues's alliteration and rhyming! Consider the repetition in names lie Marilyn Monroe, M & M's, and of course Eben Pagan has a pen name - David DeAngelo.