Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell

Hug Your Customers business philosophy is based on 'hugs', personal touches that impress and satisfy the customer, such as:

• Remembering the name of the customers dog

• Calling a customer to make sure he's satisfied after a purchase

• Knowing your customer's favourite sports

• Introducing customers to business contacts

• Letting your customer use your office to make a personal call

This is a proven theory, hugging works!