•1:18 PM
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age.
Goldin has noted that to succeed you need to be remarkable and you need to sell to your Otaku, that is the people who care. Get those people excited and the chances are they will tell others.
Design is free, the riskiest thing you can do now is be safe, the safe thing to do is to remarkable and sadly, very good is not noticed.
Sell to people to care and they will psossibly tell others.
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